Certified Communication Management Expert
The Certified Communication Leader program focuses on international, cross-cultural, responsibility (CSR) and integrated aspects of communication. In doing so, the program features a networking and reflection trip to Helsinki during which you will meet with communication experts from corporations, NGOs, think tanks and political institutions (optional March 21st till 23rd 2022).
The Certified Communication Leader program focuses on international, cross-cultural, responsibility (CSR) and integrated aspects of communication. In doing so, the program features a networking and reflection trip to Helsinki during which you will meet with communication experts from corporations, NGOs, think tanks and political institutions (optional March 21st till 23rd 2022).
Your Professor
Digitalization, globalization and business with purpose are some of the major trends affecting communication professionals. To successfully challenge these trends, communication practitioners need both new perspectives, and to develop existing skills. Featuring a variety of teaching methods – from simulations, to case studies, class discussions and networking and reflection trips – this programme will invite practitioners to analyze and develop understanding of the interplay between communication strategy and organizational demands – including applications to international, cross-cultural communication, integrated communications and corporate (social) responsibility.
Prof. Dr. Ana Adi
Lecturers & Advisory Board Members
Prof. Dr. Christopher Storck
Prof. Dr. Andrea Kindermann
Shahar Silbershatz
Why a Certified MBA Course?
Learn more about the concept, the target group and how to apply for our Certified MBA Courses. You will also find information on how the programs have been evaluated so far and how you can flexibly tailor the modules to your needs.
The two modules in detail
Unsere Certified MBA Courses bestehen aus jeweils zwei Modulen. Die Inhalte und Termine dazu finden Sie hier.
Senden Sie uns zunächst Ihre Beratungsanfrage für eines der Programme zu, unsere Studienberater:innen kommen dann auf Sie zu, um mit Ihnen gemeinsam den Ablauf, eine mögliche Verknüpfung mit Modulen anderer Programme oder der Buchung von Einzelmodulen zu besprechen. In diesem Zuge unterstützt Sie unsere Studienberatung auch bei der Zusammenstellung Ihrer Berwerbungsunterlagen, die es braucht, da Sie in einem Certified MBA Course gemeinsam mit den Teilnehmer:innen der MBA-Programme studieren und so von einem Austausch auf hohem Niveau profitieren.
Research, History and Fields of Communication Management
Strukturen, Trends und Entwicklungen im Kommunikationsmanagement
- Historische und aktuelle Grundlagen des Berufsfeldes
- Theorien des Kommunikationsmanagements
- Implikationen der neuesten Forschungsergebnisse
- Aktuelle Entwicklungen und innovative Trends der Branche
- Arbeitsbereiche des Kommunikationsmanagements: Interne Kommunikation, Lobbying, Public Affairs, Investor Relations und Krisen-PR
Thought Leadership and International Communication Management
Integrierte und internationale Kommunikation
- Concepts and models of integrated communication/corporate communication
- Planning integrated communication, content design and organisational problems
- Digitalisation and integration of communication
- Digitalisation and social media, trends, relevance and applications;
- Globalization and its influence on communication practices (focus on media environments and culture)
- Developing cultural profiles to support international and cross-cultural communication using established cultural models and theories
- Corporate responsibility and CSR communication
- Comparative international research, theories and models
Application process
Your contact persons
Christiane Kästli
