Certified Communication Management Expert
The focus of the Certified Communication Management Expert program is on understanding the interplay between communication strategy and organizational demands, and developing the skills to successfully navigate these challenges. You will thus explore how communication can contribute to organizational effectiveness and success from practical, research and history perspectives. Concepts of measurement, evaluation and controlling of communication, international and cross-cultural communication as well as more specific practices (internal communication, crisis communication) will all be part of your program.
The certificate award of this program requires you to successfully complete both the Certified Communication Strategist programme and the Certified Communication Leader programme (see details).
The focus of the Certified Communication Management Expert program is on understanding the interplay between communication strategy and organizational demands, and developing the skills to successfully navigate these challenges. You will thus explore how communication can contribute to organizational effectiveness and success from practical, research and history perspectives. Concepts of measurement, evaluation and controlling of communication, international and cross-cultural communication as well as more specific practices (internal communication, crisis communication) will all be part of your program.
The certificate award of this program requires you to successfully complete both the Certified Communication Strategist programme and the Certified Communication Leader programme (see details).
Your Professor
Digitalization, globalization and business with purpose are some of the major trends affecting communication professionals. To successfully challenge these trends, communication practitioners need both new perspectives, and to develop existing skills. Featuring a variety of teaching methods – from simulations, to case studies, class discussions and networking and reflection trips – this programme will invite practitioners to analyze and develop understanding of the interplay between communication strategy and organizational demands – including applications to international, cross-cultural communication, integrated communications and corporate (social) responsibility.
Prof. Dr. Ana Adi
Lecturers
Prof. Dr. Christopher Storck
Prof. Dr. Andrea Kindermann
Shahar Silbershatz
Why a Certified MBA Course?
Learn more about the concept, the target group and how to apply for our Certified MBA Courses. You will also find information on how the programs have been evaluated so far and how you can flexibly tailor the modules to your needs.
The two modules in detail
Unsere Certified MBA Courses bestehen aus jeweils zwei Modulen. Die Inhalte und Termine dazu finden Sie hier.
Senden Sie uns zunächst Ihre Beratungsanfrage für eines der Programme zu, unsere Studienberater:innen kommen dann auf Sie zu, um mit Ihnen gemeinsam den Ablauf, eine mögliche Verknüpfung mit Modulen anderer Programme oder der Buchung von Einzelmodulen zu besprechen. In diesem Zuge unterstützt Sie unsere Studienberatung auch bei der Zusammenstellung Ihrer Berwerbungsunterlagen, die es braucht, da Sie in einem Certified MBA Course gemeinsam mit den Teilnehmer:innen der MBA-Programme studieren und so von einem Austausch auf hohem Niveau profitieren.
Kommunikationsstrategien
Kommunikationsstrategien
- Relevante Methoden der empirischen (sozialen) Forschung, insbesondere Stakeholder-Umfragen und Medienbewertung; von der Bewertung von Maßnahmen bis hin zur Kommunikation und
- Kernkonzepte, insbesondere Stakeholdertheorie, Reputationsmanagement, Shared Value und integriertes Reporting
- Strategisches Denken, Unternehmensstrategieentwicklung und strategisches Kommunikationsmanagement
- Modellierung und Verwaltung des Unternehmensrufs,
- Entwicklung, Präsentation und Diskussion einer Unternehmensstrategie mit integrierter Kommunikation.
Communication Management
Communication Management
- Concepts and models of integrated communication/corporate communication;
- Planning integrated communication, content design and organisational problems;
- Digitalisation and integration of communication;
- Digitalisation and social media, trends, relevance and applications;
- Globalization and its influence on communication practices (focus on media environments and culture)
- Developing cultural profiles to support international and cross-cultural communication using established cultural models and theories;
- Corporate responsibility and CSR communication
- Comparative international research, theories and models
Consultation & Application
Your contact persons
Christiane Kästli
