Certified Public Affairs Expert
Further training for actors in the political arena must be designed to meet a variety of needs: on the one hand, it must be tailored to the respective positions and perspectives of the participants in the political arena. On the other hand, public affairs for companies, associations, foundations and trade unions needs a lot of applicable knowledge about methods and instruments of interest representation + political communication, general management processes and leadership. The Certified Public Affairs Leader, as a public affairs further education, brings all this to the point in four presence phases in an application-oriented manner in order to professionalize you in your daily practice in action and on paper as a certification.
Further training for actors in the political arena must be designed to meet a variety of needs: on the one hand, it must be tailored to the respective positions and perspectives of the participants in the political arena. On the other hand, public affairs for companies, associations, foundations and trade unions needs a lot of applicable knowledge about methods and instruments of interest representation + political communication, general management processes and leadership. The Certified Public Affairs Leader, as a public affairs further education, brings all this to the point in four presence phases in an application-oriented manner in order to professionalize you in your daily practice in action and on paper as a certification.
Your Professor
Understanding and shaping political and social processes is the core task of a sustainable corporate strategy. Our programme convey public affairs instruments as well as profound strategy development for political communication. This enables you to navigate confidently in the political environment, identify important developments at an early stage and shape political and social processes innovatively.
Prof. Dr. Carolin Zeller
Lecturers & Advisory Board Members
Torsten Albig
Mechthild Bülow
Why a Certified MBA Course?
Learn more about the concept, the target group and how to apply for our Certified MBA Courses. You will also find information on how the programs have been evaluated so far and how you can flexibly tailor the modules to your needs.
The two modules in detail
Unsere Certified MBA Courses bestehen aus jeweils zwei Modulen. Die Inhalte und Termine dazu finden Sie hier.
Senden Sie uns zunächst Ihre Beratungsanfrage für eines der Programme zu, unsere Studienberater:innen kommen dann auf Sie zu, um mit Ihnen gemeinsam den Ablauf, eine mögliche Verknüpfung mit Modulen anderer Programme oder der Buchung von Einzelmodulen zu besprechen. In diesem Zuge unterstützt Sie unsere Studienberatung auch bei der Zusammenstellung Ihrer Berwerbungsunterlagen, die es braucht, da Sie in einem Certified MBA Course gemeinsam mit den Teilnehmer:innen der MBA-Programme studieren und so von einem Austausch auf hohem Niveau profitieren.
Public Affairs Management
Representation of Interests & Public Affairs
- Overview of the development of public affairs practice at national and EU level
- Theoretical foundations for the representation of interests and public affairs
- Typology of interests and associations, function, internal life and power relations in the Federal Republic of Germany and the EU
- Legitimacy and legality of lobbying (including concepts such as corporate political responsibili-ty and responsible lobbying)
- Instruments for the representation of interests
- Methods of representation of interests
- Strategy development
- Concrete application of selected public affairs instruments (drafting position papers and speeches, conducting negotiations, organising a parliamentary evening etc.)MMX
Public Affairs Essentials
Politics
- Specifics and Terminologies of Political Science and Public Affairs
- Political theory and history of theory
- Forms of government, types of democracy
- Constitutional foundations
- Structure of constitutional bodies and EU institutions
- Working methods and specifics of the constitutional and EU institutions
- Legislative processes (Germany and EU) – History of the European integration process
- Competences and specific features of the European Union
Application process
Your contact persons
Christiane Kästli
