Prof. Dr. Nikolas Beutin

Lead of Customer Practice

Nikolas leads the Customer Practice at PwC in Germany. Before joining PwC he acted for many years as Partner and Managing Director in international consulting companies, always with the focus on market & customer strategy, pricing, marketing, service and sales. Nikolas advised in the last over than 20 years in over 30 countries both large corporations and several family owned companies of different sizes. He teaches marketing & sales at different leading universities and published over 150 articles in his field.